Cash mob is coming to North Bend
April 18, 2012
By Michele Mihalovich
Flash mobs are so yesterday. Cash mobs are the latest craze, and the first one in North Bend hits April 25 at Selah Gifts.
Cash mobs are typically a covert operation, where attendees are notified by Facebook and Twitter campaigns to show up at a designated business with at least $20 in hand. But since so few people have ever heard of cash mobs, the cat’s been let out of the bag.
“It’s basically a grassroots movement designed to offer the small, independent business owner a ‘stimulus’ and bring awareness about that business to the community,” said North Bend resident Michelle Moshay, who is organizing the event.
The rules are simple, she said.
“Bring $20 to spend, meet three people you do not already know and have fun! That’s it,” she said.
According to CashMob.com, out of Cleveland, the first gathering called a “Cash Mob” appears to have been held in Buffalo, N.Y., on Aug. 5, 2011, and was organized by blogger Christopher Smith.
Moshay said her mother helped organize a recent cash mob in Bremerton, where 40 people “mobbed” a local restaurant/general store with about a $1,000 cash infusion.
Moshay said she selected Selah Gifts, pronounced Say-lah, as the first cash mob target simply because she loves the store.
“The first time I went in there, I was just amazed,” she said. “She has so many cool items and I thought, ‘Oh, man, everybody needs to know about this place.’”
That Selah, owned by Shelly Woodward, just moved from its little, white house location on Bendigo Boulevard, to the downtown area on North Bend Way, seemed to make it a great time to create more awareness about the business, Moshay said.
Her hope is to organize one cash mob at a different business per month.
If you go
- 3-7 p.m. April 25
- Selah Gifts
- 111 E. North Bend Way, Suite A
- North Bend
- 396-0898
Michele Mihalovich: 392-6434, ext. 246, or editor@snovalleystar.com. Comment at www.snovalleystar.com.
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This store has so many cute and fun gift items. I am thrilled that this store will be a cash mob recepient.